Fine Art

Menton — History & Facts

The color lithograph Menton was created by Roger Broders around 1923 as a tourism advertising poster, printed by Cornille & Serre in Paris. The work measures 42 x 30 ¾ inches (107 x 78 cm) and was produced to promote travel on the Paris-Lyon-Méditerranée railway line, a major route connecting northern France with the Mediterranean coast. Broders was active in the early 20th century and is known for his distinctive travel posters that contributed to the visual identity of French tourism during this period. The image presents a stylized view of the town of Menton on the French Riviera, framed by the dramatic silhouettes of windswept pine trees in the foreground.

The composition is structured with strong, curving tree trunks and branches, leading the eye toward the pastel-colored buildings and prominent church tower of the town set against a clear blue sky. The color palette is dominated by deep blues, warm ochres, and vivid greens, with simplified forms and bold outlines characteristic of Broders’ graphic style. The sea occupies the middle ground, while the lower part of the poster features the name "MENTON" in large capital letters. Travel posters of this kind became popular in France during the 1920s, coinciding with the rise of leisure travel by rail and the growth of the tourism industry.

Roger Broders was commissioned by railway companies to create images that would attract visitors to destinations along their routes, and his posters are recognized for their clarity, elegance, and modern design. This particular work was printed by Cornille & Serre in Paris and is documented in auction records, with a date of circa 1923.

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