Fine Art

Agay, plage d'hiver et d'été — History & Facts

A view of the Mediterranean coast at Agay is presented in this 1928 color lithograph by Roger Broders, created as a tourism advertising poster and printed by Lucien Serre & Cie. in Paris. The composition is dominated by stylized pine trees in the foreground, framing a sweeping vista of blue sea, sandy beach, and distant hills.

Figures in contemporary bathing attire are seen relaxing and walking along the shore, with striped umbrellas and a red-capped woman holding a bright orange wrap adding accents of color. The image uses bold, flat areas of color and simplified forms, characteristic of early twentieth-century poster art. Deep purples and blues contrast with the warm tones of sand and tree trunks, while the clear sky and calm sea evoke the appeal of the Côte d’Azur as a year-round destination. The arrangement of trees creates a sense of depth, guiding the eye toward the bay and the headland with a white structure visible in the distance. Tourism posters such as this were widely produced in France during the 1920s to promote travel by rail and highlight regional attractions.

Roger Broders was a leading figure in this genre, known for his graphic style and depictions of French leisure destinations. This work measures 107 x 78.5 cm and was commissioned to advertise Agay as a winter and summer beach resort on the Côte d’Azur.

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