Fine Art

Antibes, sa plage de Juan-les-Pins — History & Facts

Antibes, sa plage de Juan-les-Pins by Roger Broders is a color lithograph poster created circa 1928, printed by Lucien Serre & Cie. in Paris. The work measures 108 by 79 centimeters (42½ x 31 inches) and was designed as a tourism advertising poster for the French Riviera resort of Antibes, specifically promoting the beach at Juan-les-Pins as a destination for both summer and winter holidays. The image presents a lively beach scene along the curved shoreline of Juan-les-Pins, with the deep blue sea stretching toward distant sailboats and swimmers.

In the foreground, two women in fashionable 1920s swimsuits and bathing caps recline on the sand, one sitting upright with a large parasol and the other lying on her side. The beach is populated with figures strolling, sunbathing, and gathering under striped umbrellas. The composition uses bold, flat areas of color typical of lithographic posters of the period, with stylized trees and buildings framing the bay under a pale sky. This work is part of a series of travel posters produced by Roger Broders during the interwar years, commissioned to promote French tourist destinations by railway companies and regional authorities.

The poster was printed by Lucien Serre & Cie., a noted Parisian lithography firm, and reflects the graphic style and marketing strategies of late 1920s French tourism. The present example is documented in auction records, but further details about its provenance or exhibition history are not recorded.

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